{"title":"Gyaru","description":"\u003cdiv style=\"font-family:inherit; color:#252329; line-height:1.8;\"\u003e\n  \u003csection style=\"background:#171619; color:#f7f2ee; padding:30px; border-left:7px solid #d52e48; margin:0 0 30px;\"\u003e\n    \u003cp style=\"margin:0 0 13px; color:#c5ff35; letter-spacing:.12em; text-transform:uppercase; font-size:.82em;\"\u003e\u003cstrong\u003eJapanese street fashion • self-expression • no uniform required\u003c\/strong\u003e\u003c\/p\u003e\n    \u003cp style=\"font-size:1.2em; line-height:1.65; margin:0 0 14px;\"\u003e\u003cstrong\u003eGyaru fashion is made for turning the volume up.\u003c\/strong\u003e It takes the expected rules of beauty and styling, pulls them apart, and rebuilds them with personal taste: a dramatic silhouette, deliberately messy hair, a flash of crimson, a dark eye, a plush texture, a heavy boot. The point is not to blend in perfectly. The point is to make a look that feels like it belongs to you.\u003c\/p\u003e\n    \u003cp style=\"margin:0;\"\u003eThis Gyaru collection page brings together the energy of Japanese street fashion and its more alternative edge: expressive layers, rebellious color, tactile details, and the confidence to mix softness with grit. Explore the fashion language, shape your own version of the aesthetic, and let the outfit carry a little attitude.\u003c\/p\u003e\n  \u003c\/section\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eGyaru Style With the Edges Left In\u003c\/h2\u003e\n  \u003cp\u003eGyaru is a Japanese fashion and beauty movement with a wide, changing vocabulary. It has been sweet, glamorous, loud, polished, dark, playful, and deliberately confrontational. It can lean into dramatic makeup and elaborate hair, or use a single unexpected detail to disrupt an otherwise simple outfit. The alternative side of Gyaru keeps that appetite for self-invention and steers it toward rougher textures, stronger contrasts, and less predictable combinations.\u003c\/p\u003e\n  \u003cp\u003eThink of a tailored jacket worn over a striped layer that looks borrowed from a band rehearsal. A long skirt cut through with dark texture. A bright knit under washed charcoal. Hair that is teased, clipped, streaked, or left imperfect on purpose. Metal jewelry catches the light; a platform sole grounds the look. Pieces do not need to match in a conventional way. They need to create tension that feels intentional.\u003c\/p\u003e\n  \u003cp\u003eThat is what makes alternative Gyaru fashion so flexible. It can be built from clothing you already wear, then sharpened with one expressive choice. It can be dramatic from head to toe, or look almost understated until the makeup, hair, or accessories change the mood. Instead of a strict uniform, Gyaru offers a set of visual tools: volume, contrast, styling, color, and confidence.\u003c\/p\u003e\n\n  \u003cdiv style=\"background:#f1edf0; border:1px solid #d7cfd4; padding:22px 24px; margin:26px 0; box-shadow:6px 6px 0 #d52e48;\"\u003e\n    \u003ch3 style=\"margin:0 0 8px; color:#252329;\"\u003eThe visual code\u003c\/h3\u003e\n    \u003cp style=\"margin:0;\"\u003eStart with contrast: soft against sharp, glossy against distressed, oversized against close-fitting, sweet color against a dark base. Keep one detail strange, loud, or beautifully out of place. That friction gives an outfit its pulse.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eA Fashion Movement Built on Choosing Yourself\u003c\/h2\u003e\n  \u003cp\u003eGyaru took shape through Japanese youth culture, changing magazines, salons, music, and street-style communities. From the 1990s into the early 2000s, Shibuya became strongly associated with the movement and with young people who treated fashion as a visible part of their identity. They styled themselves for their own circles, photographed one another, followed changing looks, and made the city part of the scene.\u003c\/p\u003e\n  \u003cp\u003eGyaru’s history is often described through its most recognizable beauty signals: expressive eyes, elaborate hair, long nails, bronzed or high-contrast makeup, and clothes designed to be noticed. Those signals mattered, but the movement was never only a makeup checklist. It gave people room to play with femininity, glamour, taste, and visibility in ways that did not always fit mainstream expectations.\u003c\/p\u003e\n  \u003cp\u003eIts different waves moved in different directions. Some looks were ornate and romantic; others were sharply mature, rock-influenced, brightly colored, or intentionally extreme. Magazines helped circulate names and references, while local scenes gave those references their own life. Personal interpretation mattered as much as the image on a page. Friends mixed influences, adjusted proportions, customized details, and made the look their own.\u003c\/p\u003e\n  \u003cp\u003eThat spirit carries into alternative Gyaru today. The style does not need to copy one decade or one photograph to feel connected to its roots. A contemporary outfit can use current streetwear shapes, vintage-inspired details, dark makeup, vivid accents, or handmade touches. What links these choices is the decision to be seen on your own terms.\u003c\/p\u003e\n  \u003cp\u003eApproaching Gyaru with respect also means recognizing that it has a real cultural history, not treating it as a novelty costume. Learn the names and contexts that interest you, notice how the style has changed, and make room for the people and communities who shaped it. Then build a personal wardrobe that responds to that history rather than pretending there is one authentic formula everyone must reproduce.\u003c\/p\u003e\n\n  \u003cfigure style=\"margin:30px 0; text-align:center;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/gyaru-alt-streetwear.png?v=1791706251\" alt=\"Three alternative Gyaru streetwear looks beneath a Tokyo live-music underpass\" loading=\"lazy\" style=\"display:block; width:100%; height:auto; filter:contrast(1.04);\"\u003e\n    \u003cfigcaption style=\"font-size:.88em; color:#655c63; margin-top:9px; text-align:left;\"\u003eDifferent silhouettes, shared attitude: alternative Gyaru makes room for personal combinations instead of a single dress code.\u003c\/figcaption\u003e\n  \u003c\/figure\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eFind Your Gyaru Mood\u003c\/h2\u003e\n  \u003cp\u003eSubstyle names can help you find references, but they are not boxes. They overlap, evolve, and mean different things to different people. Use them like a record shelf: take the sound you like, skip what does not fit, and create a mix that feels alive.\u003c\/p\u003e\n  \u003cdiv style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(230px,1fr)); gap:12px; margin:22px 0 30px;\"\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #d52e48;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#ff687e;\"\u003eRokku Gyaru\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eA rock-influenced direction with dark layers, graphic contrast, boots, metallic touches, and a little deliberate disorder. It works especially well when one clean tailored piece sits beside something worn, sheer, or heavily textured.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #c5ff35;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#c5ff35;\"\u003eAgejo Gyaru\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eA high-impact, glamorous mood known for elaborate styling and confident detail. An alternative take can trade perfect polish for darker color, undone texture, heavier footwear, or one unexpected accent.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #a99aff;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#c9bdff;\"\u003eHime Gyaru\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eRomantic and decorative, with soft color, ornate hair, ribbons, lace, or carefully coordinated accessories. Break up the sweetness with a dark coat, substantial boots, or a sharper graphic detail.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #e8e0d9;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#e8e0d9;\"\u003eOnee Gyaru\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eA more mature, polished expression built around confident proportions and considered accessories. Keep the shape sleek, then introduce an alternative edge through distressed texture, an unusual color, or graphic makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #ff687e;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#ff9cac;\"\u003eGanguro and Yamanba\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eHistorically bold, high-contrast expressions that pushed against narrow beauty standards through vivid hair and makeup choices. Their visual force is a reminder that Gyaru can make visibility itself part of the statement.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#171619; color:#f7f2ee; padding:19px; border-top:5px solid #c5ff35;\"\u003e\n\u003ch3 style=\"margin:0 0 8px; color:#c5ff35;\"\u003eKogal and Kogyaru References\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eUniform-inspired layering became one thread in the broader Gyaru conversation. For an adult wardrobe, borrow the styling language through cardigans, socks, pleats, and loosened layers rather than copying a literal school uniform.\u003c\/p\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cp\u003eThese references can be remixed freely. A dark Rokku base can carry a romantic accessory. A polished Onee silhouette can take on a rougher finish. A playful color story can sit beside heavy boots. The most interesting Gyaru clothes are often the ones that refuse to resolve into one easy label.\u003c\/p\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eBuild the Silhouette Before You Add the Noise\u003c\/h2\u003e\n  \u003cp\u003eA strong outfit begins with shape. Before choosing accessories, decide whether the look should feel broad and oversized, narrow and elongated, layered and soft, or sharply structured. A long outer layer creates movement; a boxy jacket adds weight; a flowing skirt changes the line of chunky footwear. Thinking about proportion first keeps an alternative look expressive instead of crowded.\u003c\/p\u003e\n  \u003cp\u003ePair opposites to create energy. Try a compact jacket over loose trousers, a long skirt with a close-fitting knit, or a soft cardigan beside hard-edged boots. If two pieces have similar volume, use a change in texture or color to separate them. A high-neck layer can frame a jacket; a visible hem can make stacked layers feel intentional rather than accidental.\u003c\/p\u003e\n  \u003cp\u003eTexture is a major part of the Gyaru aesthetic. Knit, denim, faux leather, lace, mesh, faux fur, washed cotton, and metallic finishes each catch light differently. You do not need to wear all of them at once. Two contrasting surfaces are often enough: plush against smooth, distressed against tailored, sheer over opaque. These tactile differences give even a mostly black outfit depth.\u003c\/p\u003e\n  \u003cp\u003eColor can be equally deliberate. Black and charcoal make a strong base, but alternative Gyaru is not limited to darkness. Crimson brings heat; acid lime or electric violet makes a disruption; silver adds a cold flash; cream can make a dark palette feel more dimensional. Repeat a chosen accent in a small detail or two so it feels connected to the rest of the look.\u003c\/p\u003e\n\n  \u003cdiv style=\"background:#c5ff35; padding:20px 24px; margin:26px 0; color:#171619;\"\u003e\n    \u003cstrong\u003eTry this proportion shift:\u003c\/strong\u003e keep the base simple, add one oversized layer, then anchor the outfit with a substantial shoe. If the silhouette feels too heavy, reveal a lighter layer at the collar, cuff, hem, or waist.\n  \u003c\/div\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eThe Alternative Gyaru Outfit Formula\u003c\/h2\u003e\n  \u003cp\u003eUse a few deliberate decisions instead of piling on every reference at once. This framework works for Gyaru outfits built around a favorite piece, whether the day calls for a full street-style statement or one rebellious detail.\u003c\/p\u003e\n  \u003col style=\"padding-left:24px;\"\u003e\n    \u003cli style=\"margin:0 0 12px;\"\u003e\n\u003cstrong\u003eChoose a center of gravity.\u003c\/strong\u003e Start with the item that carries the strongest shape or mood: a distressed jacket, a long skirt, dramatic trousers, a vivid knit, or a pair of platform boots.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 12px;\"\u003e\n\u003cstrong\u003eSet a color boundary.\u003c\/strong\u003e Pick a base and one accent. Black with crimson, charcoal with acid green, or cream with deep plum all create distinct moods without requiring a complicated palette.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 12px;\"\u003e\n\u003cstrong\u003eAdd one counterpoint.\u003c\/strong\u003e Balance a romantic detail with something severe, a polished piece with something worn, or a dark outfit with a flash of brightness.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 12px;\"\u003e\n\u003cstrong\u003eBuild the layers for movement.\u003c\/strong\u003e Walk, sit, and reach in the outfit. Adjust hems, sleeves, and accessories so the look feels lived-in rather than fragile.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFinish with a personal signature.\u003c\/strong\u003e This might be a hair clip, smoky eye, chain, unusual bag, repeated motif, or color that returns in one small place. It should feel like a choice only you would make.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003cfigure style=\"margin:30px 0; text-align:center;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/gyaru-alt-diy-details.png?v=1791706265\" alt=\"DIY Gyaru fashion accessories and magazine clippings on a styling desk\" loading=\"lazy\" style=\"display:block; width:100%; height:auto;\"\u003e\n    \u003cfigcaption style=\"font-size:.88em; color:#655c63; margin-top:9px; text-align:left;\"\u003ePersonal styling happens in the details: altered layers, favorite accessories, and references collected over time.\u003c\/figcaption\u003e\n  \u003c\/figure\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eHair, Makeup, and the Power of Imperfection\u003c\/h2\u003e\n  \u003cp\u003eHair and makeup can transform the same outfit from casual to theatrical. Gyaru styling has often embraced deliberate volume, expressive eye makeup, defined lashes, and a strong finish, but there is no required face or hair type. Work with the features and textures you already have. The aim is not to copy someone else’s face; it is to decide what your version of the look wants to emphasize.\u003c\/p\u003e\n  \u003cp\u003eFor an alternative mood, contrast a clean base with one graphic element: a dark liner shape, a smudged edge, a metallic highlight, a deep lip, or a vivid color accent. Imperfection can be part of the styling. A little asymmetry or visible texture can feel more personal than a perfectly uniform finish. Keep the rest of the face quieter if the eyes or lips are carrying the drama.\u003c\/p\u003e\n  \u003cp\u003eHair can be teased, layered, clipped up, left deliberately tousled, or given a small streak of contrast. Accessories are an easy entry point: barrettes, headbands, ribbons, or metallic clips can change the mood without a major cut or color commitment. The same principle applies to nails and jewelry. Use them as punctuation, not obligation.\u003c\/p\u003e\n  \u003cp\u003eThink of the whole look as a frame. Hair draws attention to the face; makeup shapes the expression; collars, earrings, and scarves influence the space around it. Repeating one material or color can connect these details. A dark eye with a black ribbon and silver earrings feels considered; a crimson streak echoed in one accessory makes the styling read as intentional.\u003c\/p\u003e\n\n  \u003cfigure style=\"margin:30px 0; text-align:center;\"\u003e\n    \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/gyaru-alt-makeup.png?v=1791706276\" alt=\"Alternative Gyaru makeup and dark hair styled backstage\" loading=\"lazy\" style=\"display:block; width:100%; height:auto;\"\u003e\n    \u003cfigcaption style=\"font-size:.88em; color:#655c63; margin-top:9px; text-align:left;\"\u003eGraphic makeup and deliberately unfinished texture make beauty part of the outfit’s point of view.\u003c\/figcaption\u003e\n  \u003c\/figure\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eMake the Wardrobe Yours\u003c\/h2\u003e\n  \u003cp\u003eAlternative fashion gets more interesting when it carries signs of its owner. Customize the way you layer, repeat a motif, mix new pieces with old favorites, or let an accessory become a signature. A garment does not have to look pristine to look deliberate. Wear, texture, and personal combinations can give an outfit character that a perfectly coordinated set cannot.\u003c\/p\u003e\n  \u003cp\u003eStart with what is already in your closet. A dark jacket can gain a new attitude over a striped top. A simple skirt can take on a harder silhouette with heavy footwear. A bright layer may be all a black outfit needs. Try different combinations before buying more; the experiment often reveals which proportions, colors, and textures you actually want to wear.\u003c\/p\u003e\n  \u003cp\u003eComfort is not the enemy of a dramatic look. Choose footwear that works for your plans, layers that suit the weather, and accessories that stay secure. If a piece pulls, restricts movement, or makes you self-conscious, adjust the styling. Confidence comes through when you can inhabit the outfit rather than spend the day managing it.\u003c\/p\u003e\n  \u003cp\u003eGyaru is at its strongest when it creates room for choice. A full alternative look can be loud, but it can also be subtle: a sharp eye, one rough texture, a bold shoe, or a vivid accessory against familiar everyday clothes. The styling can change with your mood. You can move between glamorous, grunge, playful, romantic, and severe without asking one version to represent you forever.\u003c\/p\u003e\n\n  \n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eA Working Wardrobe for Alternative Gyaru\u003c\/h2\u003e\n  \u003cp\u003eA wardrobe does not need to be huge to create a lot of Gyaru outfits. A few pieces with different shapes and textures can be combined in new ways whenever your mood changes. Think in layers: a base that feels easy, one outer or statement piece that changes the silhouette, and one finishing detail that gives the outfit its character. This approach keeps the styling flexible and helps each piece work across more than one look.\u003c\/p\u003e\n  \u003ch3 style=\"color:#252329;\"\u003eThe base layer\u003c\/h3\u003e\n  \u003cp\u003eStart with tops that can sit under other clothes without competing for attention: a fine knit, a fitted high-neck shirt, a striped layer, a simple tee, or a blouse with a distinct collar. These pieces create a visual foundation. A visible cuff, neckline, or hem can be enough to make the layer feel intentional. Dark basics give brighter pieces somewhere to land; a pale or vivid base can interrupt an all-black outfit and pull attention toward the face.\u003c\/p\u003e\n  \u003ch3 style=\"color:#252329;\"\u003eThe statement layer\u003c\/h3\u003e\n  \u003cp\u003eOuterwear changes the whole read of an outfit. A boxy jacket adds width and weight; a long coat creates a vertical line; a cropped shape can make a high-waisted silhouette feel sharper. For alternative Gyaru, wear and texture can matter as much as cut. A soft knit beside a structured jacket, or a glossy surface over a washed layer, creates the kind of contrast that makes a simple combination feel styled.\u003c\/p\u003e\n  \u003ch3 style=\"color:#252329;\"\u003eThe lower half\u003c\/h3\u003e\n  \u003cp\u003eSkirts and trousers can carry very different moods. A long pleated skirt brings movement and a strong line; straight-leg or wide trousers make room for heavier footwear and layered hems. When combining several loose pieces, show a clear point of structure somewhere: a defined waist, a visible shirt hem, a compact bag, or a cleaner upper layer. When the lower silhouette is narrow, a wider jacket or dramatic sleeve can bring balance.\u003c\/p\u003e\n  \u003ch3 style=\"color:#252329;\"\u003eShoes that ground the look\u003c\/h3\u003e\n  \u003cp\u003eFootwear gives an outfit its stance. Chunky boots make soft layers feel more assertive; platform shoes amplify a dramatic silhouette; a simpler shoe can keep a heavily layered look from feeling too busy. Consider the distance you will walk and the surface conditions as well as the visual effect. A strong outfit should be wearable for the plans you actually have.\u003c\/p\u003e\n  \u003ch3 style=\"color:#252329;\"\u003eAccessories as punctuation\u003c\/h3\u003e\n  \u003cp\u003eAccessories let you change the mood without rebuilding the whole wardrobe. Chains and silver-tone pieces can add a colder edge; ribbons, clips, or decorative hair pieces can shift the same outfit toward romance; a compact bag may make a broad silhouette feel more deliberate. Choose a focal point, then repeat one element elsewhere. This small echo makes mixed references feel connected.\u003c\/p\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eFour Alternative Gyaru Directions to Make Your Own\u003c\/h2\u003e\n  \u003cp\u003eUse these as starting points for styling, not as shopping lists or fixed identities. A look can move between them from one day to the next.\u003c\/p\u003e\n  \u003cdiv style=\"display:grid; grid-template-columns:repeat(auto-fit,minmax(230px,1fr)); gap:12px; margin:20px 0 28px;\"\u003e\n    \u003cdiv style=\"background:#f1edf0; padding:19px; border-bottom:4px solid #b8263e;\"\u003e\n\u003ch3 style=\"margin:0 0 8px;\"\u003eAfter-hours Rokku\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eBuild a dark base from a structured layer and a long or straight silhouette. Let one rough surface, striped underlayer, or metallic detail break up the darkness. Keep the makeup graphic and the hair expressive, then let boots set the pace.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#f1edf0; padding:19px; border-bottom:4px solid #c5ff35;\"\u003e\n\u003ch3 style=\"margin:0 0 8px;\"\u003eAcid-color disruption\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eUse charcoal or black as a background for one startling accent: lime, violet, hot red, or another shade you love. Repeat it in a small detail so it feels deliberate. The rest of the outfit can stay simple while the accent does the work.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#f1edf0; padding:19px; border-bottom:4px solid #81748a;\"\u003e\n\u003ch3 style=\"margin:0 0 8px;\"\u003eSoftness with a hard edge\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eMix a delicate or romantic element with a weightier piece. A soft knit can sit under a severe jacket; a decorative hair accessory can play against heavy shoes. The contrast preserves the sweetness while keeping the look from becoming too predictable.\u003c\/p\u003e\n\u003c\/div\u003e\n    \u003cdiv style=\"background:#f1edf0; padding:19px; border-bottom:4px solid #d52e48;\"\u003e\n\u003ch3 style=\"margin:0 0 8px;\"\u003eEveryday street mix\u003c\/h3\u003e\n\u003cp style=\"margin:0;\"\u003eTake familiar clothes and give them a stronger point of view. A graphic layer, an unusual proportion, a deliberate accessory, and a more expressive beauty detail can bring Gyaru energy into a day-to-day outfit without making it feel like a costume.\u003c\/p\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eColor, Pattern, and the Art of Clashing Well\u003c\/h2\u003e\n  \u003cp\u003eAlternative Gyaru color does not have to stay inside a neat palette. Black is useful because it gives the eye somewhere to rest, but the most memorable looks often introduce a color that seems to interrupt it. Crimson can make an outfit feel urgent; acid green feels deliberately strange; violet shifts the mood toward theatrical; silver brings a flash of reflection. Even a small accent can change the whole story.\u003c\/p\u003e\n  \u003cp\u003ePattern works in the same way. Stripes, animal print, checks, graphic motifs, and distressed surfaces can compete for attention, but they do not all need to be loud. Pair one high-energy print with calmer pieces, or repeat a small pattern in two places to make it read as a choice. If you want a more chaotic, collage-like feeling, vary the scale: a thin stripe beside a broad texture is easier to read than two equally dominant prints.\u003c\/p\u003e\n  \u003cp\u003eWhen a combination looks slightly wrong in the mirror, try changing one variable rather than abandoning it. Remove a layer, repeat a color, switch the shoe, or make the accessories quieter. Styling is a series of edits. The aim is not perfect coordination; it is a tension you can understand and enjoy wearing.\u003c\/p\u003e\n\u003cfigure style=\"margin:30px 0; text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/gyaru-color-contrast-editorial.png?v=1791706845\" alt=\"Alternative Gyaru streetwear combining crimson and acid-lime accents with dark layers\" loading=\"lazy\" style=\"display:block; width:100%; height:auto;\"\u003e\u003cfigcaption style=\"font-size:.88em; color:#655c63; margin-top:9px; text-align:left;\"\u003eCrimson and acid-lime accents cut through a dark layered Gyaru palette.\u003c\/figcaption\u003e\u003c\/figure\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eDIY Details, Rewearing, and Personal Codes\u003c\/h2\u003e\n  \u003cp\u003eGyaru styling becomes more personal when it reflects the way you collect, alter, and rewear clothes. A familiar jacket can feel new with different layers beneath it. A small accessory can become a signature through repetition. A piece that carries a memory, a favorite band, a color you return to, or a handmade detail can say more than a completely coordinated outfit.\u003c\/p\u003e\n  \u003cp\u003eIf you customize garments, keep the changes thoughtful and safe for the material. Add removable charms, pins, ribbons, patches, or contrast laces where they will not interfere with movement. Before cutting or altering a garment, check its fabric and construction and make a plan for the finish. Small reversible changes are a good way to test an idea before committing to it.\u003c\/p\u003e\n  \u003cp\u003eWhen caring for expressive layers, follow the garment’s care label, especially for delicate knits, embellished details, printed fabrics, and structured pieces. Store accessories so that chains do not tangle and decorative pieces do not snag softer clothing. These simple habits make it easier to keep building outfits around the things you already love.\u003c\/p\u003e\n  \u003cp\u003eRewearing the same piece is part of having a recognizable style. Change the supporting layers, shift the palette, or move the focal point from hair to footwear. A jacket can anchor a dark look one day and add contrast to a softer outfit the next. Repetition gives your wardrobe a point of view; it does not make the styling less creative.\u003c\/p\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eBeauty Without a Single Template\u003c\/h2\u003e\n  \u003cp\u003eGyaru makeup and hair are often described through bold examples, but they do not impose one standard for skin, features, hair texture, age, or gender expression. The movement’s most useful lesson is the permission to shape your own presentation. You can take inspiration from dramatic eyes, vivid hair, or elaborate nails while keeping every other part of the look close to your own habits.\u003c\/p\u003e\n  \u003cp\u003eConsider where you want the eye to land. A graphic liner can become the focus; a deep lip can make a quiet outfit feel more theatrical; a hair clip can bring attention to a particular shape around the face. If you prefer minimal makeup, let clothing and accessories carry the contrast. If beauty styling is your favorite part, keep the outfit simpler so the details have room to read.\u003c\/p\u003e\n  \u003cp\u003eThere is no requirement to make every feature dramatic at once. One strong choice often feels more distinctive than many competing ones. Try a detail, live with it, and keep the version that makes you feel more like yourself. Gyaru is not a test of how much styling you can tolerate; it is a way to take authorship over how you appear.\u003c\/p\u003e\n\u003cfigure style=\"margin:30px 0; text-align:center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/gyaru-beauty-editorial.png?v=1791706833\" alt=\"Alternative Gyaru beauty portrait with smoky liner, violet hair accent, and dark lipstick\" loading=\"lazy\" style=\"display:block; width:100%; height:auto; max-width:900px; margin:0 auto;\"\u003e\u003cfigcaption style=\"font-size:.88em; color:#655c63; margin-top:9px; text-align:left;\"\u003eSmoky liner, a muted violet accent, and dark lipstick create a personal alternative beauty look.\u003c\/figcaption\u003e\u003c\/figure\u003e\n\n  \u003ch2 style=\"color:#b8263e; font-size:1.8em;\"\u003eGyaru Now: A Living Japanese Street-Fashion Language\u003c\/h2\u003e\n  \u003cp\u003eFashion references travel quickly now, but a style gains meaning through the people who wear it, discuss it, and reshape it. Gyaru continues to be reinterpreted through streetwear, vintage clothing, online communities, music, beauty trends, and individual wardrobes. Some people revisit classic references; others connect Gyaru to alternative scenes and current silhouettes. Both approaches can be part of a living style when they are thoughtful and personal.\u003c\/p\u003e\n  \u003cp\u003eThat flexibility is especially useful if you are new to Gyaru clothes. You do not have to arrive with a perfect vocabulary or a complete wardrobe. Learn the influences that interest you, notice what makes a look feel compelling, and try one styling idea at a time. The way you wear a piece matters more than whether it fits a single label.\u003c\/p\u003e\n  \u003cp\u003eFor a more alternative expression, keep the work visible: allow the layers to show, let textures stay tactile, and avoid smoothing every edge into a conventional finish. A little dissonance gives the outfit character. Pair that with the confidence and playfulness associated with Gyaru, and the result can feel connected to Japanese street fashion while remaining unmistakably your own.\u003c\/p\u003e\n\n\u003csection style=\"background:#171619; color:#f7f2ee; padding:28px; border:1px solid #5d525a; margin:32px 0 0;\"\u003e\n    \u003cp style=\"color:#c5ff35; letter-spacing:.12em; text-transform:uppercase; font-size:.82em; margin:0 0 9px;\"\u003e\u003cstrong\u003eWear the contrast\u003c\/strong\u003e\u003c\/p\u003e\n    \u003ch2 style=\"color:#fff; margin:0 0 12px;\"\u003eGyaru Is Yours to Distort\u003c\/h2\u003e\n    \u003cp style=\"margin:0;\"\u003eTake the shape you love. Add the color that does not behave. Keep the texture rough, the finish expressive, and the rules loose enough to make room for your own point of view. Explore the Gyaru collection and build an alternative Japanese street-fashion look that feels like yours from the first layer to the last detail.\u003c\/p\u003e\n  \u003c\/section\u003e\n\u003c\/div\u003e","products":[{"product_id":"crimson-moto-gyaru-jacket","title":"Crimson Moto Gyaru Jacket","description":"\u003cp\u003eGive layered streetwear a sharper silhouette with this cropped moto-inspired jacket. Its dark finish, bold lapels, and silver-toned hardware bring a rock edge to Gyaru styling, while the cropped shape pairs easily with high-waisted skirts and trousers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStatement lapels and zip-front styling\u003c\/li\u003e\n\u003cli\u003eSilver-toned hardware adds a bright contrast\u003c\/li\u003e\n\u003cli\u003eCropped silhouette for layered outfits\u003c\/li\u003e\n\u003cli\u003ePairs with skirts, trousers, and platform shoes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551807864990,"sku":null,"price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/crimson-moto-gyaru-jacket-main.png?v=1791707846"},{"product_id":"crimson-plaid-gyaru-skirt","title":"Crimson Plaid Gyaru Skirt","description":"\u003cp\u003eBring a bold tartan accent to alternative Gyaru outfits with this pleated skirt in crimson, charcoal, and fine pale lines. The defined waistband and swinging pleats make it easy to style with oversized knits, graphic layers, tights, or platform shoes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRed and charcoal plaid pattern\u003c\/li\u003e\n\u003cli\u003ePleated shape adds movement to layered looks\u003c\/li\u003e\n\u003cli\u003eDark waistband with silver chain accent\u003c\/li\u003e\n\u003cli\u003eStyle with knits, jackets, and opaque tights\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551812845726,"sku":null,"price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/crimson-plaid-gyaru-skirt-main.png?v=1791708096"},{"product_id":"butterfly-mesh-gyaru-top","title":"Butterfly Mesh Gyaru Top","description":"\u003cp\u003eAdd a dramatic printed layer to a Gyaru outfit with this black long-sleeve top scattered with crimson and violet butterflies. The lightweight mesh look creates depth over a simple camisole or fitted tee, while the vivid print brings color to dark denim, skirts, and tailored layers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack mesh-look layer with butterfly graphics\u003c\/li\u003e\n\u003cli\u003eCrimson and violet details with tiny star accents\u003c\/li\u003e\n\u003cli\u003eLong sleeves add visual texture to layered outfits\u003c\/li\u003e\n\u003cli\u003eWear over an opaque base layer\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551816548510,"sku":null,"price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/butterfly-mesh-gyaru-top-main.png?v=1791708278"},{"product_id":"rokku-platform-combat-boots","title":"Rokku Platform Combat Boots","description":"\u003cp\u003eGround an alternative Gyaru outfit with a bold, substantial boot. The lace-up profile, silver buckle straps, and deep lug sole bring a rock-inspired finish to pleated skirts, wide-leg trousers, and layered outerwear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eChunky platform sole with ridged tread\u003c\/li\u003e\n\u003cli\u003eLace-up front with silver buckle straps\u003c\/li\u003e\n\u003cli\u003eBlack finish works across dark and vivid palettes\u003c\/li\u003e\n\u003cli\u003eStyle with tights, skirts, or relaxed trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551827198110,"sku":null,"price":74.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/platform-combat-gyaru-boots-main.png?v=1791708482"},{"product_id":"leopard-plush-gyaru-leg-warmers","title":"Leopard Plush Gyaru Leg Warmers","description":"\u003cp\u003eBring a bold texture and animal-print accent to platform shoes with these slouchy leopard-print leg warmers. Their plush look adds volume around the ankle and lower leg, making them an easy statement layer for dark streetwear, pleated skirts, or oversized knits.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCaramel and black leopard pattern\u003c\/li\u003e\n\u003cli\u003eSoft, gathered profile for a relaxed layered look\u003c\/li\u003e\n\u003cli\u003eWear over tights with boots or platform shoes\u003c\/li\u003e\n\u003cli\u003eAdds texture to Rokku and alternative Gyaru outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551834734750,"sku":null,"price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/leopard-fur-gyaru-leg-warmers-main.png?v=1791708672"},{"product_id":"silver-chain-gyaru-waist-belt","title":"Silver Chain Gyaru Waist Belt","description":"\u003cp\u003eGive a simple silhouette a sharper focal point with this black waist belt dressed with layered silver-tone chains and bright hardware. Wear it over a skirt, relaxed trousers, or a long outer layer to bring movement and a metallic flash to alternative Gyaru styling.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack belt with layered chain drapes\u003c\/li\u003e\n\u003cli\u003eSilver-tone rings and buckle details\u003c\/li\u003e\n\u003cli\u003eCrystal-like accents catch the light\u003c\/li\u003e\n\u003cli\u003eLayer over skirts, trousers, or jackets\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551838142622,"sku":null,"price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/silver-chain-gyaru-waist-belt-main.png?v=1791708852"},{"product_id":"cherry-gloss-gyaru-shoulder-bag","title":"Cherry Gloss Gyaru Shoulder Bag","description":"\u003cp\u003eBring a vivid flash of color to dark streetwear with this compact cherry-red shoulder bag. A glossy finish, silver-tone chain strap, and small heart charm give it a playful edge that works with both polished and rebellious Gyaru looks.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGlossy cherry-red finish\u003c\/li\u003e\n\u003cli\u003eSilver-tone chain shoulder strap\u003c\/li\u003e\n\u003cli\u003eHeart charm and zip-top detail\u003c\/li\u003e\n\u003cli\u003ePairs easily with dark layers and monochrome outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551846170782,"sku":null,"price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/cherry-gloss-gyaru-bag-main.png?v=1791709034"},{"product_id":"crimson-velvet-gyaru-bow-clips","title":"Crimson Velvet Gyaru Bow Clips","description":"\u003cp\u003eAdd a romantic flash of crimson to a dramatic hairstyle with this pair of velvet bow clips. Dangling silver star charms bring a little movement and contrast, making the bows an easy finishing touch for dark Gyaru looks, loose waves, or a swept-up style.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePair of deep crimson velvet bows\u003c\/li\u003e\n\u003cli\u003eDangling silver-tone star charms\u003c\/li\u003e\n\u003cli\u003eClip backs for flexible placement in the hair\u003c\/li\u003e\n\u003cli\u003eWorks with both romantic and rock-inspired outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551847710878,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/crimson-velvet-gyaru-bow-clips-main.png?v=1791709230"},{"product_id":"ivory-faux-fur-gyaru-shrug","title":"Ivory Faux Fur Gyaru Shrug","description":"\u003cp\u003eSoften a dark outfit without losing its edge with this cropped ivory faux-fur shrug. The open-front shape frames a black knit or fitted top, while the plush texture creates a striking contrast with leather-look layers, denim, and structured trousers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIvory plush texture adds volume and contrast\u003c\/li\u003e\n\u003cli\u003eOpen-front cropped silhouette layers easily\u003c\/li\u003e\n\u003cli\u003eLong sleeves frame a fitted base layer\u003c\/li\u003e\n\u003cli\u003ePairs with dark Gyaru separates and metallic accessories\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551851708574,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/ivory-faux-fur-gyaru-shrug-main.png?v=1791709442"},{"product_id":"silver-starburst-gyaru-earrings","title":"Silver Starburst Gyaru Earrings","description":"\u003cp\u003eFrame a dramatic Gyaru beauty look with oversized starburst earrings in a bright silver-tone finish. Layered points, crystal-like accents, and tiny dangling charms catch the light and bring movement beside swept-up or loose hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePair of oversized starburst drop earrings\u003c\/li\u003e\n\u003cli\u003eSilver-tone finish with crystal-like accents\u003c\/li\u003e\n\u003cli\u003eDangling star and chain details add movement\u003c\/li\u003e\n\u003cli\u003eStatement accessory for dark or glam Gyaru styling\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67551851905182,"sku":null,"price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/silver-starburst-gyaru-earrings-main.png?v=1791709614"},{"product_id":"acid-lime-gyaru-cardigan","title":"Acid Lime Gyaru Cardigan","description":"\u003cp\u003eMake a bright color choice the center of a layered Gyaru outfit with this oversized knit cardigan. Acid-lime color and dark contrast trim create a graphic look, while the relaxed shape works over fitted tops with jeans, skirts, or wide-leg trousers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eVivid lime knit with black contrast trim\u003c\/li\u003e\n\u003cli\u003eButton-front styling and roomy sleeves\u003c\/li\u003e\n\u003cli\u003eStar details add a playful alternative touch\u003c\/li\u003e\n\u003cli\u003eLayer over dark basics for high-contrast outfits\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Japan Box","offers":[{"title":"Default","offer_id":67552089374878,"sku":null,"price":42.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/acid-lime-gyaru-cardigan-main.png?v=1791711738"},{"product_id":"pink-rhinestone-cat-ear-headband","title":"Pink Rhinestone Cat Ear Headband","description":"\u003cp\u003eBring a playful, after-dark edge to a Gyaru look with this black cat-ear headband. Bright pink rhinestones catch the light, while silver-tone stud accents add a sharper finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePointed cat-ear silhouette for a statement hair accessory\u003c\/li\u003e\n\u003cli\u003ePink rhinestone details against a glossy black look\u003c\/li\u003e\n\u003cli\u003eSilver-tone stud accents add contrast\u003c\/li\u003e\n\u003cli\u003ePairs easily with dark streetwear, playful makeup, and layered accessories\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStyle it with tousled hair and a graphic outfit, or use it as the standout detail in a softer look.\u003c\/p\u003e","brand":"🈹 JAPAN BOX","offers":[{"title":"Default","offer_id":67552321470622,"sku":null,"price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/exec-a9df8bd3-0a98-4381-9019-23c7a828566d.png?v=1791715580"},{"product_id":"crimson-lace-up-mesh-arm-warmers","title":"Crimson Lace-Up Mesh Arm Warmers","description":"\u003cp\u003eGive layered Gyaru outfits a darker, more theatrical finish with these black mesh arm warmers. Crimson ribbon lacing and small silver-tone accents bring contrast to the softly ruffled silhouette.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePair of fingerless arm warmers\u003c\/li\u003e\n\u003cli\u003eBlack mesh look with ruffled edges\u003c\/li\u003e\n\u003cli\u003eCrimson ribbon ties and silver-tone accents\u003c\/li\u003e\n\u003cli\u003eEasy to layer over long sleeves or with a short-sleeve top\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWear them with a dark skirt, platform shoes, and one repeated crimson detail for a coordinated alternative streetwear look.\u003c\/p\u003e","brand":"🈹 JAPAN BOX","offers":[{"title":"Default","offer_id":67552359973022,"sku":null,"price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/exec-48d1ebe7-21b8-4d1a-b20e-0fb25729ed56.png?v=1791715898"},{"product_id":"violet-star-chain-gyaru-choker","title":"Violet Star Chain Gyaru Choker","description":"\u003cp\u003eAdd a little celestial drama to a Gyaru outfit with this black choker, finished with a violet star centerpiece and silver-tone chain details. The dark band keeps the look grounded while the dangling accents bring movement and shine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBlack velvet-look band with violet star charm\u003c\/li\u003e\n\u003cli\u003eSilver-tone chain swags and crystal-style accents\u003c\/li\u003e\n\u003cli\u003eAdjustable extender chain for a flexible fit\u003c\/li\u003e\n\u003cli\u003eWorks as a focal point with layered or minimal styling\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWear it with a square neckline, a dark top, or a soft lilac accent to echo the star charm.\u003c\/p\u003e","brand":"🈹 JAPAN BOX","offers":[{"title":"Default","offer_id":67552371015838,"sku":null,"price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/exec-2c6f67ca-6e12-4d7e-81b9-beb88d19db7c.png?v=1791716042"},{"product_id":"leopard-faux-fur-gyaru-beret","title":"Leopard Faux Fur Gyaru Beret","description":"\u003cp\u003eMake a bold styling move with a leopard-print beret that brings texture and attitude to alternative Gyaru outfits. 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Roll the cuffs or leave the shirt open to change the proportions.\u003c\/p\u003e","brand":"🈹 JAPAN BOX","offers":[{"title":"Default","offer_id":67552454049950,"sku":null,"price":46.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/files\/exec-ba60990d-9f96-4fab-9ce2-595754d7d544.png?v=1791717496"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0398\/3635\/2670\/collections\/gyaru-collection-hero.png?v=1791707313","url":"https:\/\/thejapanbox.com\/collections\/gyaru.oembed","provider":"🈹 JAPAN BOX","version":"1.0","type":"link"}